THESE FILMS TYPICALLY HAVE THE MOST PRE-PRODUCTION TIME AND FIT WITHIN AN ADVERTISING CONCEPT OR CAMPAIGN.
THEY ARE USUALLY, BUT NOT ALWAYS, CONNECTED TO A PRODUCT.
A lifestyle commercial with no voiceover. These require a good song, and should be on the shorter side (0:30-1:30). They are typically used for a product. A common Apple commercial with be a mix between this and white void interviews (as seen in the mashup below).
A visual story put to music in a montage form with very few lines of voiceover. This example uses the documentation of an event for branded content.
These films add more creativity to the documentary form. We spend more time in production making them stand out.
They can be either direct or poetic; but they are always designed to grab attention by being content in their own right.
A commercially stylized documentary with voiceover. The goal here was to be concise and attention grabbing. There are few lines per subject, and they are more scripted to stay on point. These are best when there is a lot of visual potential in the stories.
A poetic documentary style. This film is less direct and draws attention to the subject matter by being content itself.
A cinematic documentary. The goal here is to really draw the viewers in as if they are watching a film in the theater. These work best with a strong story in an interesting place.
These are our bread and butter. They are often produced in a series and make so many of them because they are straight-forward (and therefore affordable) to produce. All we need is a character with a story and we build from there.
A documentary with one speaker. These are very popular because they tend to be concise while allowing the viewer to connect deeply with the main character.
A documentary style film with 2 speakers (a main subject and an expert).
A documentary with multiple speakers. This style differs from the Mashups (below) because the interviews are more involved and there is a lot of b-roll.
MASHUPS + PORTABLE STUDIO INTERVIEWS
Mashup have many speakers (usually between 5-10). each speaker's story and character are developed less than in a standard documentary. They can include b-roll, however usually not as much. Mahsups can also be shot without backdrops, though a studio set up often helps us film many subjects in a timely manner. For a clean look (or If available locations are uninspiring) we often build a studio in a controlled environment of about 15'x20' or bigger.
An upbeat, fast paced mashup against a portable white void studio.
A more serious and slow-paced mashup with a black void background.